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Waterlogic Consumer Launch in Japan


(Waterlogic Plc (AIM: WTL.L), a leading designer, manufacturer, distributor and operator of point-of-use (“POU”) drinking water purification and dispensing systems, is pleased to announce that the distribution of “Waterlogic” and “Firewall™” branded consumer products has commenced in Japanese markets through its Japanese partner ALCONIX.

On 22 May 2013 Waterlogic announced a five-year exclusivity agreement for the supply of drinking water purification devices to ALCONIX, which will in turn become the sole distributor of Waterlogic consumer products to the Japanese market.

ALCONIX has now commenced distributing the products through kitchen manufacturers and wholesalers, mail order catalogues, healthcare organisationsin the medical industry, and department stores.

The lead product for launch is the Waterlogic Firewall ‘Edge™’ purifier which filters and purifies tap water and is designed for domestic use. The first commercial orders have been received and units have been sent to retailers. Waterlogic branding is prominent on the products, and ALCONIX together with Waterlogic has completed intensive pre-launch activities. This includes in-store trials, demonstrations and merchandising events.

Jeremy Ben-David, Waterlogic Group CEO, commented:

“We are delighted to be working together with ALCONIX in the Japanese market. They are an excellent partner with substantial capabilities. We believe the launch of the Edge is an excellent spearheading product for Japan and our innovative Firewall technology will offer the Japanese consumer a unique product offering with unsurpassed microbiological purification. We are confident that ALCONIX’s strategy of approaching the market via several alternate distribution channels and high quality partners will get our products substantial exposure in different segments.”

Hiroshi Teshirogi, Managing Executive Officer, ALCONIX Corporation, commented:

“We are very pleased to be working with Waterlogic Plc and its exciting range of products. We have undertaken considerable pre-marketing activities and firmly believe that the Firewall technology with the plug and play design of the Edge will prove highly desirable to Japanese consumers. In fact, the Edge is an excellent hybrid combining Firewall purification in a package that the consumer will recognize as the next evolution from the standard counter top filter jugs on the market. There is significant and proven demand for high quality water purification products in Japan, and we are encouraged by the extent of pre-orders already received.”


Waterlogic Plc Jeremy Ben-David, Group Chief Executive Officer / Peter Cohen, CEO Waterlogic Commercial / Via Redleaf Polhill

Liberum Capital (Nominated Adviser and Broker) Steve Pearce / Richard Bootle / Tel: 020 3100 2000

Redleaf Polhill Rebecca Sanders Hewett / Charlie Geller / David Ison / Tel: 0207 382 4730

Notes to editors:

Waterlogic Plc

Waterlogic Plc (AIM: WTL.L) is a leading designer, manufacturer, distributor and operator of mains attached point-of-use (“POU”) drinking water purification and dispensing systems designed for environments such as offices, factories, hospitals, hotels, schools, restaurants and other workplaces. Waterlogic is a Jersey registered company. Waterlogic’s products and services are built on the simple vision of a three stage approach to purity:

1. Filtration to remove unwanted contaminants, chlorine and other water-borne tastes and odours.

2. Waterlogic’s Firewall™ ultra-violet (UV) technology is one of the most effective water purification technologies for POU water dispenser applications currently on the market and its dispensers are certified by the Water Quality Association as being able to guarantee 99.9999% pure water 100% of the time, a fact which has been confirmed by over 5,000 physical tests in independent laboratories. The innovative Firewall™ technology incorporates a highly-specialised, compact UV system in the faucet/tap, which ensures that water passes through the UV system immediately before it is dispensed into a cup. This point of differentiation for Firewall™ is unique in the POU market.

3. BioCote silver antimicrobial protection. Plastic surfaces surrounding dispensing areas of Waterlogic units are infused with a silver additive called BioCote, a natural anti-microbial that inhibits the growth of microorganisms, giving yet another layer of hygienic defence.

Founded in 1992, Waterlogic was one of the first companies to introduce POU systems to Europe and has been a leader in the POU market in terms of product design and quality, the application of new technologies and in sales and service. Waterlogic has an extensive and expanding independent global distribution network in place, reaching over 50 countries around the world.

Waterlogic products are currently being sold in North and South America, Europe, Asia, Australia and South Africa. Waterlogic’s leading markets are the USA and Western Europe, in particular Germany, France, Scandinavia and the UK. Of the 2.1 million new POU and bottled water installations in the commercial market in the USA and Europe between 2005 and 2012, approximately 77% incorporated POU technology, of which approximately 29% were Waterlogic products.

The Directors believe that the movement away from bottled water coolers (BWC) to POU water dispensers is set to continue its current trend as a result of cost, convenience, health benefits and environmental considerations.

For the financial year ended 31 December 2012, the Group generated revenues and adjusted EBITDA (adjusted for share based incentives expense, capital reorganisation related costs and acquisition related costs) of USD 101.0 million and USD 14.7 million, respectively, and had approximately 715,000 machines installed as at 30 June 2013.

As part of Waterlogic’s on-going commitment to providing safe water, the Group has pledged to donate USD 225,000 over the three years from 2012 to 2014 to WaterAid. WaterAid is a renowned international non-profit organisation that transforms lives by improving access to safe water, hygiene and sanitation in the world’s poorest countries. Since 1981 WaterAid has reached 15.9 million people globally with safe water. Website:



ALCONIX is a trading company. The company operates in Japan and has import/export and trilateral trade operations. One element of the current medium-term business plan’s goal of strengthening operating revenue is to expand the environmental-related business. The company plans to increase sales of environmental materials and energy-conserving products and materials in Japan and other countries.